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Alfa Romeo F1 Workforce Stake has launched a collaboration with world-renowned artist BOOGIE to create a creative mission aimed toward bringing followers nearer to the group and celebrating the beginning of the 2023 season. BOOGIE used his spray cans to make a one-of-a-kind piece of artwork on the physique of one of many group’s automobiles. It was proven for the primary time within the stunning setting of Waldhaus Flims within the Swiss Alps.
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BOOGIE, a German-born graffiti artist, designer and illustrator dwelling in Switzerland, boasts a creative profession that has taken him to create content material in additional than 40 nations, with a few of the largest manufacturers on the earth and a few of the most achieved artists of his era.
Based mostly in Basel, BOOGIE embodies the spirit of Alfa Romeo F1 Workforce Stake: worldwide and proudly native, prepared to interact with completely different cultures and locations with out forgetting the place it comes from. Designed for a group that, since its beginnings, has been difficult the established order, the Artwork Automotive is born within the Swiss mountains, the unbelievable alpine backdrop taking part in as large a component within the composition as brushes and paint.
The design of this creative mission isn’t a easy PR stunt however the starting of a marketing campaign to convey followers nearer to the group. JigSpace, an Alfa Romeo F1 Workforce Stake companion, created a bespoke 3D mannequin of the automobile in its distinctive livery, which followers can get pleasure from in augmented actuality (AR) from the consolation of their very own properties.
To showcase the group’s partnership and the most recent applied sciences, the Artwork Automotive may even be accessible in individual when it travels to London for the 2023 ICE London, the International Gaming Hub held on the ExCel on February 7-9. Further appearances in Zurich, inviting the area people to check drive the automobile, and in Grand Prix vacation spot cities are additionally deliberate however have but to be introduced.
A choose group of the group’s most devoted followers might be invited to the group’s Hinwil headquarters to see the Artwork Automotive and meet BOOGIE. To show how the Artwork Automotive mission resides, followers will collaborate with the artist so as to add their distinctive contact to element. Followers are on the centre of the whole lot the group does, and Alfa Romeo F1 Workforce Stake needs to convey them as near this mission as potential.
Lastly, following a year-long marketing campaign, the Artwork Automotive by BOOGIE might be auctioned by Memento Exclusives by way of F1 Authentics to boost funds for Alfa Romeo F1 Workforce Stake’s charity companion, Save the Kids – giving again to the neighborhood even additional.
This mission will convey Alfa Romeo F1 Workforce Stake nearer to the followers in every part of its growth. The group is proud to go on this thrilling, ground-breaking journey with trusted companions and an inspiring artist. That is the group’s first ever Artwork Automotive: together with his distinctive, clear, comic-style look, BOOGIE put his signature on a novel mission.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Workforce Consultant:
We’re proud to convey this mission to life with an unbelievable artist corresponding to BOOGIE. He’s like us, the embodiment of expertise who got here to name Switzerland dwelling and developed a novel type and approach of doing issues. Like BOOGIE, we’re not afraid to problem how issues are achieved; the Artwork Automotive mission is the very best instance. Most significantly, we don’t need the Artwork Automotive to stay closed in our HQ: it’s a mission for our neighborhood, for our followers, to get nearer to the group – first by way of the JigSpace AR expertise, then in individual – and really feel what drives us. I’m enthusiastic about seeing this mission develop, and I can’t watch for the following few months.
BOOGIE, artist:
It’s a once-in-a-lifetime expertise, and portray a Method One automobile for a Swiss group is particular for me. Portray a Method One automobile isn’t one thing you get to do every day. I wished to seize the group’s enthusiasm for my design by having the letters come collectively to provide an artwork piece representing all of the companions, companions, and organizations that helped make this automobile. Alfa Romeo F1 Workforce Stake is extra than simply what its identify says; it’s a group of people that all work towards the identical objective.
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