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Event Companions with Legends for New and Improved On-Website Retail Expertise;
BMW Returns; Seabourn, Maestro Dobel® Be part of Roster of Esteemed Occasion Companions;
New Eating places, Concessions and Occasions to Greet Followers in Tennis Paradise This March
INDIAN WELLS, Calif., December 20, 2022 – The BNP Paribas Open has introduced quite a few upgraded facilities, companions and new occasions forward of the 2023 event, which will likely be held on the Indian Wells Tennis Backyard on March 6-19. The ‘new period’ of Tennis Paradise will function an enhanced on-site retail expertise; a trio of prestigious model companions; quite a few new meals and beverage choices; and the first-ever BNP Paribas Open Junior Championships for followers to get pleasure from freed from cost.
“The 2023 version of Tennis Paradise is shaping as much as be one of the best one but,” stated Event Director Tommy Haas. “With a totally revamped retail expertise, a bunch of latest fan activations and occasions, and naturally – one of the best tennis gamers on this planet competing for the title, we couldn’t be extra excited to welcome followers to the Indian Wells Tennis Backyard this March.”
New, Enhanced On-Website Retail Expertise in Partnership with Legends
The BNP Paribas Open has partnered with world premium experiences firm Legends to function an enhanced on-site retail expertise on the two-week event. Legends’ World Merchandise division will present an unparalleled retail expertise with expanded merchandise choices to all followers visiting the Indian Wells Tennis Backyard.
Legends’ absolutely built-in retail and merchandising vertical answer works with world-class shoppers across the globe throughout e-commerce, in-venue retail, giant scale stay occasion, brick and mortar retailer operations, licensing, and buyer merchandise. This consists of huge expertise creating and working on-site retail at among the world’s largest sporting occasions and premier venues together with the Tremendous Bowl, PGA Championship, SoFi Stadium and extra.
2023 Sponsor Portfolio and Activations Set to Improve Fan Expertise
Quite a lot of high-profile manufacturers have joined the BNP Paribas Open’s rising sponsorship portfolio this 12 months, serving to to convey the fan expertise to life in Tennis Paradise by means of particular on-site activations over the course of two weeks.
German premium automaker BMW returns because the Official Automobile of the BNP Paribas Open, with quite a few autos on show all through the Indian Wells Tennis Backyard at some stage in the event, highlighted by a three-car show outdoors of Stadium 2. Followers will be capable of expertise a number of new BMW fashions, together with two all-new fully-electric autos, the BMW i4 sedan and BMW iX Sports activities Exercise Automobile, and work together with firm representatives to be taught in regards to the distinctive options of every mannequin, arrange check drives, and extra.
Seabourn – the chief in ultra-luxury ocean and expedition journey – will change into the Official Cruise Line of the event. Seabourn will debut a hospitality lounge on web site, offering followers with a shocking oasis showcasing the cruise line’s most coveted locations and elevated luxurious aesthetic. Seabourn’s premium journey choices embrace smaller, extra intimate ships with solely 250-600 friends, personalised one-to-one service, and up-close expedition experiences.
Maestro Dobel® rounds out the brand new additions to the event’s roster of companions. Because the Official Tequila of the BNP Paribas Open, Maestro Dobel will hold followers in Tennis Paradise refreshed, relaxed and hydrated.
The tequila model can even provide up its signature Ace Paloma because the “Official Cocktail of the BNP Paribas Open” for patrons on-site on the Indian Wells Tennis Backyard, out there at their centrally situated branded and shaded bar.
Hollywood Icon Pink’s Scorching Canine Highlights Elevated Meals & Beverage Choices
A brand new period of meals and eating choices can even greet followers in Tennis Paradise in 2023.
Legendary Hollywood joint Pink’s Scorching Canine will likely be serving up their well-known franks to patrons on the Indian Wells Tennis Backyard. Pink’s has been a Southern California staple since 1939 and will likely be feeding followers in Tennis Paradise by means of the event with a concession choice at Stadium 2.
Moreover, the event will welcome in new concession idea Lionel’s Fountain from famend chef and restauranteur Christian Web page, with a everlasting location in Stadium 1 close to Stadium Plaza. Additionally new to Stadium 1 is Handel’s Do-it-yourself Ice Cream, which can assist followers in Tennis Paradise cool off with their scrumptious frozen treats. Chef Tanya’s Kitchen, a vegan specialty restaurant based mostly out of Palm Springs, can even be a part of the Meals Village lineup in 2023.
Native Palm Desert favourite Ristorante Mamma Gina will return in 2023, with its location on-site transferring to Stadium 2.
Event to Debut First-Ever Junior Championships
Whereas the ATP and WTA stars will proceed to take heart stage in Tennis Paradise, the 2023 BNP Paribas Open will provide extra tennis than ever earlier than for followers to get pleasure from. The primary-ever BNP Paribas Open Junior Championships will likely be held through the second week of the event, providing promising junior tennis gamers the chance to play alongside the professionals. This mixed boys’ and ladies’ occasion will likely be an ITF Degree 1 event and have junior gamers from america and Canada, with plans to increase to a full worldwide participant discipline in 2024.
As well as, a brand new, free Household Day occasion will likely be held on Saturday, March 4, and welcome households with youngsters of all ages for a bunch of enjoyable actions together with tennis, stay leisure, arts and crafts, video games and extra.
Tickets and packages for the 2023 BNP Paribas Open are actually on-sale on-line at tennisparadise.com, through cellphone at 800.999.1585 (Choice 2), or in-person on the Indian Wells Tennis Backyard Field Workplace.
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