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In an all-new function, Pedro de la Rosa will undertake communications, media, PR, advertising and marketing, promotional, business and normal advisory duties for the Aston Martin F1 operation.
Working principally with its communications/media/PR crew, entrepreneurs, visitor providers operatives and business gross sales folks, to maximise the crew’s off-track potential.
The 51-year-old Spaniard will even seek the advice of to AMF1’s new Driver Improvement Programme, serving to to pick, prepare and develop junior expertise.
De la Rosa, loved a profitable F1 profession between 1999 and 2012, racing in 104 Grands Prix for Arrows, Jaguar, McLaren, BMW Sauber/Sauber and HRT, most notably ending second within the 2006 Hungarian Grand Prix.
Nevertheless, it’s his intensive expertise as a top-class check and simulator driver that sealed his status contained in the System One paddock. He has accomplished greater than 65,000 miles as a check driver.
“I’m delighted to be becoming a member of Aston Martin as Crew Ambassador,” mentioned the Spaniard. “I already know many faces throughout the crew, having labored extensively with Fernando Alonso throughout my time at McLaren and Ferrari, and I stay up for attending to know everybody throughout the organisation.
“I’ll draw on my expertise and experience to assist the crew develop and additional develop the momentum it has been gathering forward of the 2023 season, with a specific eye on supporting the advertising and marketing and business aspect of the enterprise. It’s clear to me that the potential of AMF1 is large, and that the appointment of a superb roster of recent technical leaders and new company companions, and subsequent 12 months’s arrival of Fernando, additional strengthen the crew’s useful resource and resolve to succeed.
“I’m trying ahead to working with Fernando, my outdated good friend and fellow countryman, as you would possibly anticipate, and likewise Lance Stroll, a gifted racer who has received all of the junior classes on his technique to System One. It’s the excellent time to be becoming a member of the organisation and I will likely be working exhausting to make it possible for we maximise each alternative as collectively we construct for an thrilling future.”
“Aston Martin’s appointment of Pedro once more underlines our dedication to construct and strengthen each component of our System One operation,” added Mike Krack. “Pedro’s function as Crew Ambassador will likely be central to our efforts to enhance the work we do with our companions, have interaction with media and followers, and launch our new Driver Improvement Programme.
“No-one in System One would deny Pedro’s experience and expertise – they’re second to none – and I’m assured that he won’t solely ship for us throughout the remit of his function however will even discover new methods to assist us develop and enhance in different areas. He’s a implausible addition to our crew.”
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