Asetek’s historical past of innovation is solely distinctive and engaging. For greater than 20 years, they’ve been cooling high-end gaming PCs and supercomputers across the globe. Now they’re additionally utilizing all that {hardware} and software program know-how to provide best-in-class sim racing tools. In an effort to obtain their purpose, Asetek has just lately penned a partnership with Pagani and Kevin Magnussen as properly.
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About Asetek
Asetek (ASTK.OL), a world chief in mechatronic innovation, is a Danish garage-to-stock-exchange success story. Based in 2000, Asetek established its modern place because the main OEM developer and producer of the all-in-one liquid cooler for all main PC & Fanatic gaming manufacturers.
In 2013, Asetek went public whereas increasing into energy-efficient and environmentally-friendly cooling options for information centres.
In 2021, Asetek launched its line of merchandise for next-level immersive SimSports gaming experiences. Asetek is headquartered in Denmark and has operations in China, Taiwan, and the USA.
Asetek and Mechatronics
Let’s discover out why mechatronics is a key area to supply the most effective simulator tools with André Eriksen, CEO of Asetek. “Truly, we’ve got spent the final 20 years innovating and specializing in some key areas: mechanics, software program and {hardware}. Mix these, and also you get what’s popularly known as ‘mechatronics’. We’re captivated with mechatronics and making excessive efficiency, precision elements that profit avid gamers and simulation fans world wide” – defined André Eriksen.
“For a racing simulator, you want all of the mechatronics components. As well as, we all know how you can mass-produce issues. We’ve offered nearly 10 million water cooling programs. It’s solely been 17-18 months since I began fascinated with simulators as a enterprise idea. At the moment, we’ve got 30 individuals engaged on simply this undertaking. It’s been a wild trip – little question. Now we’re creating steering wheels, and plenty of of our clients have already acquired their pedals. I do hope we will create a enterprise that can develop at the very least the identical measurement as our water-cooling idea.”
High quality and {hardware} testing
The Asetek technique is: “We check, and we check, and we check – time and again. And why will we do it? As a result of we need to develop the most effective sim racing pedals available on the market.”
Asetek places a number of power into sturdiness testing because it’s one of the best ways to grasp and study the standard aspect of issues. There are some particular exams the place they use not lower than 90 bars of strain to examine the sturdiness of their pedals.
“We are able to check out totally different supplies to see if utilizing a stronger materials helps, and by doing so, we will discover the optimum design. A simulation is a wonderful software, however it may possibly’t beat exams in real-life situations” – stated one of many Asetek engineers.
Consequently, high-quality merchandise from Asetek make you are feeling like an actual race driver.
Asetek and Pagani
Since 1998, Italian automaker Pagani has thrilled the automotive neighborhood with its unique hypercars and is famend for combining expertise with unprecedented design and efficiency. The collaboration between Asetek and Pagani is a licensing, advertising and marketing, and product deal for plenty of Asetek’s upcoming merchandise for a premium sim racing expertise.
Quickly essentially the most passionate sim racers and automobile fans will be capable of nearly expertise the frenzy of driving a Pagani by means of a portfolio of merchandise.
All the pieces Pagani stands for, are private values of mine.
André Eriksen
Founder and CEO, Asetek
“The eye to element, the designs impressed by Horacio Pagani’s dedication to artwork and science working hand in hand mixed with groundbreaking efficiency – principally every little thing Pagani stands for, are private values of mine” – says André Eriksen.
“When Asetek approached us to design and develop Pagani SimRacing merchandise collectively, we felt it was a perfect match given Asetek’s concentrate on innovation, design, and intensive capabilities with software program, {hardware}, and mechanics” – says Horacio Pagani, Founder & Chief Designer of Pagani Automobili S.p.A.
Asetek will custom-design restricted editions of Pagani-licensed sim racing merchandise. They are going to be based mostly on precise Pagani expertise used within the Atelier’s newest launch, the Pagani Huayra R, for an as-near-as-it-gets to the actual Pagani racing expertise. In flip, Pagani Automobili will market and promote the Pagani-branded SimRacing merchandise by means of its channels.
The primary Pagani-Asetek sim racing merchandise shall be launched in 2022.
Asetek and Kevin Magnussen
At the start of Might, Asetek introduced a collaboration with Kevin Magnussen, the Danish race driver for Haas F1 Group. As a part of the settlement, Magnussen shall be an official model ambassador for Asetek SimSports.
The partnership between the 2 events goes means past simply branding. The clear purpose of Asetek is to carry true racing immersion to sim racers across the globe. Asetek goals for max reliability, and so they need to assist sim racers carry out even higher.
I examined Asetek’s tools, and I used to be impressed.
Kevin Magnussen
Driver, Haas F1 Group
“There may be a number of sim tools that claims to emulate an F1 automobile, but it surely misses the mark as a result of it was designed by individuals who would not have F1 racing expertise” – stated Kevin Magnussen.
“André and I share a ardour for racing and by teaming up with Asetek, I may help carry the fun and genuine really feel of F1 to sim racers in all places.”
Son of four-time LeMans GT class winner and former Components One driver, Jan Magnussen, Kevin Magnussen has a celebrated racing resume together with with McLaren, Renault, and Haas F1 Groups. Along with his huge period of time on the observe, Magnussen helped develop the McLaren simulator and has examined for Porsche.
“Previously, I didn’t discover dwelling simulators to carry an entire lot of worth, just because they weren’t lifelike. I examined Asetek’s tools, and I used to be impressed. I’m obsessed with aiding them in bringing ahead merchandise that really feel as near an actual F1 automobile as potential, and I admire they’ve given me this chance” – stated Magnussen.
“Our partnership with Kevin is way more than a branding settlement, the place we put his signature on our merchandise” – stated André Sloth Eriksen.
“What is really thrilling is that we are going to develop merchandise along with the only real goal of replicating the true feeling of an F1 automobile. For example, Kevin will spend a major period of time in our lab working intently with our engineers on the event of the absolute best firmware for our wheelbases.”
Attention-grabbing info:
Asetek has now shipped 10 million liquid coolers worldwide
Asetek SimSports’ Invicta pedals have been examined for greater than one million activations
Asetek’s first SimSports merchandise, the hydraulic Invicta pedals, had been unanimously praised by critics, together with the primary ever 10/10 evaluation from sim racing influencer Dan Suzuki
Asetek SimSports’s imaginative and prescient is to supply all {hardware} and kit it is advisable construct a racing simulator
Asetek has a complete sustainability technique, which runs till the tip of 2023
Asetek’s operations shall be climate-neutral (Scope 1 + 2, partly 3) by 2023
