All Fields Sports Marketing to partner with Lime Rock Park

With greater than twenty years of expertise within the sports activities
and leisure trade, All Fields Sports activities Advertising and marketing (AFS) has been tapped by Lime Rock Park to guide the venerable race observe’s sponsorship and partnership efforts.

“AFS was a pure selection for us as we moved into the second 12 months of the brand new possession and administration crew right here on the Park,” stated Lime Rock Park President & CEO Dicky Riegel. “The connections they’ve developed over their a few years within the trade are second to none and can assist propel the expertise at Lime Rock for our followers and individuals alike as we map out the subsequent 65 years of this storied venue.”

Since buying Lime Rock in spring 2021, Lime Rock Group LLC, of which Riegel is a common accomplice, has expanded the occasions calendar, made substantial investments in capital enhancements, and introduced in quite a lot of new companions and sponsors.

AFS is a California-based income growth company with a deep-seated ardour for all fields by which “sport” takes place. With its early roots in Minor League Baseball, AFS shortly expanded into the Motorsports area. Serving as an outdoor contractor for WeatherTech Raceway Laguna Seca since July 2000, AFS first secured Mazda, then WeatherTech as naming rights to the world-renowned observe. And, through the years, AFS has initiated and maintained sturdy relationships with Rolex, Hagerty, Lexus, VP Racing Fuels, Motul, Michelin and lots of others.

Since 2018 AFS has doubled income on behalf of WeatherTech Raceway, which is owned by the County of Monterey, whereas overseeing enterprise methods, gross sales and achievement of company sponsorships, hospitality and vendor exhibit enterprise segments.

“We’re excited for the long run at Lime Rock Park with the brand new administration crew and are anxious to leap in and assist the occasions develop in sustainable income and elevated attendance,” stated Steve Fields, President of AFS.

For extra details about upcoming Lime Rock Park occasions — GRIDLIFE: Circuit Legends (August 19-20) or the fortieth Anniversary Historic Pageant (September 1-5) — go to http://www.limerock.com.

For partnership, sponsorship or vendor alternatives at Lime Rock, please contact AFS at steve@allfieldssports.com.

ABOUT ALL FIELDS SPORTS MARKETING (AFS)

All Fields Sports activities Advertising and marketing (AFS) makes a speciality of uniting world manufacturers with all ranges of sports activities properties, groups, athletes and occasions. Purchasers embrace the American Historic Racing Motorbike Affiliation (AHRMA), MotoAmerica, San Jose Giants, Climate Tech Raceway Laguna Seca, and now, Lime Rock Park.