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The previous Miami Open match director has joined the BNP Paribas Open workforce.
Desert Champions introduced right now the hiring of longtime tennis trade veteran Adam Barrett as Chief Monetary Officer.
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Barrett joins Desert Champions with a extremely achieved background that features a multi-decade profession within the tennis trade working at international sports activities, occasion and expertise administration firm IMG. Barrett will take over as CFO efficient instantly following the current departure of Steve Birdwell.
Barrett’s established profession within the tennis trade features a 29-year stint at IMG the place he labored with the Miami Open, serving as Event Director from 2006-2019. Barrett’s tenure at IMG included the coordination of the Miami Open’s venue change from Key Biscayne to the Miami Dolphins’ Arduous Rock Stadium, in addition to time spent engaged on the annual WTA Event in San Jose. He presently serves because the Council Chair and Americas Consultant for the WTA Board of Administrators.
“I’m extremely excited to affix the award-winning workforce at Desert Champions and one of many most interesting sporting occasions on the earth within the BNP Paribas Open,” Barrett mentioned. “Tennis Paradise continues to function a gold normal not solely within the tennis trade, however throughout all of sports activities and leisure, and I look ahead to working alongside the unbelievable workforce on the Indian Wells Tennis Backyard as we attempt to make the 2023 occasion the perfect but for gamers, followers and companions. I can’t wait to get began.”
In different strikes throughout the group, Steve Christian has been elevated to Chief Working Officer, having labored as a strategic advisor to the Desert Champions’ government workforce since December 2018. Christian carries with him greater than 30 years of expertise within the banking trade and skilled data of the Coachella Valley Area.
Philippe Dore has been elevated to Chief Advertising and marketing Officer having overseen the group’s advertising and media division since 2016. Dore’s tenure at Desert Champions has included the creation of the award-winning ‘Tennis Paradise’ marketing campaign and moniker. Within the new position, he’ll proceed to steer all model, client and partnership advertising efforts, in addition to oversee the match digital platforms, media and public relations, and function the Govt Producer of the BNP Paribas Open in-stadium expertise. Brittany Trabert was additionally promoted to Advertising and marketing Director, having been a key contributor to the Desert Champions advertising and media workforce since 2008.
Desert Champions manages and operates a curated choice of sports activities and leisure occasions and properties, the biggest of which is the BNP Paribas Open, the biggest ATP Tour and WTA mixed occasion on the earth. Along with internet hosting this prestigious sporting occasion, Desert Champions manages the Margaritaville USA Pickleball Nationwide Championships – all held yearly on the Indian Wells Tennis Backyard.
Picture credit score: BNP Paribas Open Fb
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