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Misinformation is foreign money in boxing.
This shouldn’t come as a shock to anybody even remotely conscious of how the enterprise operates and the way, on a really associated aspect notice, how the media (and, now, social media) is usually used to regulate narratives.
At this time, I’m simply going to be specializing in one such incident, however you may look by way of any main boxing information website and (accurately) level out that just about the whole lot is strategically planted there to sway public discourse by somebody within the enterprise with a vested curiosity in getting their “aspect” seen in a optimistic mild.
The entire current Canelo/Premier Boxing Champions (PBC) story, although, is the above actuality, instances 100.
Again in early February, self-described “Worldwide Agent, Dealer, & Advisor” and “boxing lifer” Rick Glaser, who has not too long ago constructed some extent of profession momentum as a really vocal Anti-Al Haymon/PBC social media voice, began speaking up the “deep monetary turmoil” contained in the PBC group. This, regardless of the beforehand introduced partnership between the corporate and Amazon Prime Video.
In the true world, Glaser is greatest identified for his work in illegally rolling again odometers as a used automotive salesman. Within the boxing world, some have truly accepted his phrase as “insider” reality.
So, when Glaser seized upon the chance of an upcoming “large announcement” from Saul “Canelo” Alvarez to insist that the Mexican star can be saying his cut up with PBC one battle right into a reported three-fight deal (as a result of an completely “broke” PBC couldn’t assure his purse), method too many individuals accepted this as one thing aside from wishful considering.
As issues would end up, Canelo’s announcement was merely an affirmation of a re-signed take care of TV Azteca in Mexico.
About two weeks later, although, information retailers started reporting that Alvarez had “cut up” from PBC and was now headed again to earlier broadcaster DAZN.
Glaser and his band of true believers took victory laps. Victor Conte publication author and one-time ESPN add-on Steve Kim (who has been a long-time Al Haymon-obsessed antagonist) touted Glaser as a “hero” who “stood steadfast towards all naysayers” and was now absolutely “vindicated.”
Besides…not.
A couple of days later, it was confirmed that Alvarez can be combating fellow Mexican Jaime Munguia on Might 4, below the PBC banner on a pay-per-view occasion out there by way of Amazon Prime Video, with DAZN (Munguia’s broadcast house) granted the rights to additionally promote the battle on their platform.
This information set forth a few weeks of sizzling debate amongst followers as to what had truly occurred between the time Canelo “cut up” with PBC and when he apparently “got here again.”
Glaser would take a deep dive into fantasy land to elucidate his wild incorrectness, spinning a story on Twitter/X about DAZN lead promoter Eddie Hearn having “extremely insulted” Alvarez supervisor/coach Eddy Reynoso throughout negotiations, thereby killing the opportunity of an unique take care of DAZN and facilitating Alvarez’s return to PBC.
And, yeah, some folks truly purchased that, too.
Simply this previous week, nonetheless, Reynoso, himself, lastly introduced the reality to mild.
“It was stated many instances that we left PBC…We by no means left PBC,” Reynoso informed ESPN Deportes in a video interview. “We have now the approval of Mr. Haymon that if we are able to’t finalize something with one in all their fighters, we are able to negotiate with any firm. Which is what we did and PBC can also be concerned. We have now a dedication to PBC in September. Typically they (PBC) don’t have the perfect fighters for Canelo. We will discuss with Eddie Hearn, Prime Rank, with any fighter, folks of Saudi Arabia too.”
So, right here’s the guidelines of what’s what on this complete situation:
– Canelo by no means “left” PBC. “Leaving” can be meaningless, anyway, in a deal the place Canelo has the best to barter elsewhere at any time.
– Canelo by no means “got here again” to PBC (as a result of he by no means truly left).
– None of this was ever about funds, PBC being broke, or cash not put “in escrow” by “guarantors” as Glaser had insisted.
– The mainstream boxing media had gotten the story incorrect as properly.
Really, beneath all of the nonsense and partisan beefing, we see a reasonably good pro-fighter association in place between Canelo and PBC, an organization which has been blasted by its critics as being non-cooperative in making cross-company fights. The Mexican star can just about come and go as he pleases, with, presumably, PBC having first dibs on making him a battle supply.
This Reynoso revelation (and a earlier revelation from Canelo) highlights the fact that the tales planted within the media and social media about this alleged cut up had been totally fictitious. And also you’d be naive to suppose that there weren’t agendas behind this fiction being pushed to the general public.
I would anticipate nothing much less of a convicted hustler with an anti-Haymon/PBC ax to grind like Glaser or a man like Kim, who’s been engaged in some weirdo race/tradition struggle through (of all issues) boxing. Screws and nuts might be screws and nuts.
You may’t actually be mad at informal boxing fandom, both. Most easily don’t know sufficient concerning the inside workings of issues to have a legitimate viewpoint or be capable to decide reality from bullshit. And if their solely supply of information is from media and social media? Effectively, yeah, good luck being knowledgeable.
However the precise “actual” media that DOES have a normal understanding of how issues work and must be cautious of passing alongside misinformation? Disgrace on them. Then once more, when lots of these media folks work for firms owned by PBC’s direct competitors, like, for instance, the Golden Boy-owned RingTV/Ring Journal, perhaps a few of that “they need to’ve identified higher” could possibly be “they DID know higher, however ran with the story anyway.” Hell, I’ve heard unsubstantiated rumors about Glaser truly serving as a “supply” to at the very least a few the big-shot media voices.
However let’s be practical right here. It’s onerous to make cash in boxing media and most everybody seeking to pay payments and put meals on their household’s desk with media gigs has needed to flirt with battle of curiosity. Boxing firms are actually the one ones handing out something resembling substantial paychecks. It’s as much as every media member to determine how far that impacts their work. In my case, I do freelance nuts-and-bolts battle previews for PBC. On the similar time, although, I’ve criticized the corporate’s enterprise mannequin when mandatory and have gone Magno-deep in blasting sure PBC fighters– like as soon as evaluating Deontay Wilder’s boxing fashion to that of a drunken tranny combating at 2 AM in a Dunkin Donuts car parking zone or remarking that Jermell Charlo, in his one-sided loss to Canelo, carried himself with the traumatized reluctance of somebody who had simply been jail raped.
I don’t care which is your “favourite” boxing firm or your “most hated” boxing company– though having a “favourite” or “most hated,” in and of itself, is fairly silly, in my view. It’s a bit like pledging ceaselessly loyalty to Burger King through proxy struggle with McDonald’s. Shoppers do themselves a terrific disservice by blindly siding with a model and declaring forever-war on that model’s competitors.
Personally, I do not care if any of those guys exit of enterprise. My life doesn’t change one bit with the rise and/or fall of PBC, Prime Rank, Golden Boy, and so on. For me, that is about being proper, being right, being honest. It’s about talking on points when you’ve got the precise information straight or, on the very least, have a marginal understanding of what’s truly happening.
As for the followers looking over this media/social media mess, attempting to make sense of all of it?
Frequent sense goes a good distance. If somebody’s total shtick is “I’m out to get such and such firm, pressure them out of existence,” why the hell would you imagine any “information” they “break” relating to that specific firm? And if a smear is handed alongside by these with the identical “out to get them” leanings and/or by media folks working for the goal’s direct competitors, once more, why would you not come to the conclusion that, perhaps, what you’re listening to is to be questioned?
On the finish of the day, the boxing world can be a complete lot brighter and happier if boxing followers simply adopted boxing, like they used to do.
Followers want to depart the “my firm vs. your organization” self-sabotaging nonsense apart. They should disregard the media/social media voices stirring that shit up for private achieve and/or to fulfill some deep-seated psychological points.
And Rick Glaser wants to return to promoting used vehicles, the place his bull-shittery solely impacts one shopper at a time and never a complete trade.
Bought one thing for Magno? Ship it right here: paulmagno@theboxingtribune.com
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