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Let’s get proper to it.
The Titleist AVX golf ball is the corporate’s low-flight, low-spin, soft-feel with a urethane cowl providing.
Easy. Kinda.
Now getting into its fourth era, AVX–the ball that initially launched as a Sunbelt-only fall launch–has developed a loyal following, changing into a staple of the Titleist lineup.
In what’s form of been the theme of the AVX since day one, it’s not fairly a Professional V1 but it surely has carved out a pleasant area of interest throughout the Titleist universe.
2024 Titleist AVX – What’s New

In what has develop into the golf ball theme for the 12 months, the 2024 Titleist AVX provides cover-to-core enhancements designed to enhance the efficiency of each facet of the ball.
The checklist consists of well-liked hits like:
- Decrease long-game spin
- Elevated distance from tee to inexperienced
- Improved greenside spin and management
- Softer really feel
That’s the whats, your advantages, if you’ll. Let’s take a more in-depth take a look at the hows behind a greater AVX.
Excessive Gradient Core

The improved distance comes from a mix of things but it surely begins with the pace delivered by AVX’s new excessive gradient core design.
We’ve talked about graduated cores earlier than. It’s principally “chocolate lava cake” engineering utilized to the center of a golf ball. Graduated cores are softer on the within, changing into progressively firmer as you progress out.
With AVX, because it did with the present Professional V1, Titleist has stretched the gradient to supply much more pace together with softer really feel.
Excessive-Flex Casing Layer
Decrease long-game spin comes from a high-flex casing layer. It’s a design method that traces again to Left Sprint, however finally the casing layer (aka mantle) works to decrease spin and ship extra distance within the lengthy sport. You must discover the distinction off the tee in addition to along with your lengthy irons and hybrids.
Up to date Aero Bundle
Each the core and casing layer work with the brand new 346 quadrilateral dipyramid catenary dimple to supply what Titleist describes as a extra piercing ball. As a part of Titleist’s technique to optimize each facet of golf ball efficiency, the dimple design is exclusive to AVX.

Softer, Thicker Cowl
Softer really feel and elevated greenside spin come by the use of a thicker and softer urethane cowl. To reiterate how this works: Spin is results of a delicate layer pinching in opposition to a firmer one which is what occurs if you mix a agency high-flex casing layer with the softer cowl of latest AVX.
One notable change is that the brand new AVX has a TPU cowl, whereas prior generations leveraged forged urethane. It is going to be fascinating to see the extent to which golfers discover or care in regards to the distinction.
2024 Titleist AVX – Completely different by Design

Navigating what I suppose you possibly can name the “essence” of AVX is a difficult proposition for Titleist. With the updates, greenside spin is loosely throughout the realm of Professional V1 however wouldn’t it’s good if it spun?
Titleist may try this however they’d probably must make it firmer and alter the trajectory and, earlier than it, the magic that makes AVX … effectively … AVX, could be gone.
Differentiation from Professional V1 (and the remainder of the lineup) is similar with AVX as it’s with Professional V1x and Left Sprint. It’s by design.
(Facet observe: For those who’re unsure which ball is best for you, Titleist has an online fitting tool to level you in the suitable route.)
The purpose is that in order for you firmer really feel or greater flight or greater spin, in nearly any mixture, Titleist already has a ball for that. The target is to maintain AVX sensibly differentiated from Titleist’s different urethane choices.

That’s to not say the positioning of AVX isn’t with out its curiosities.
There’s a case to be made the AVX ought to have been referred to as Professional V1s. What’s totally different this time round is that it’s now produced in Ball Plant 2 alongside Titleist’s ionomer choices. The quilt is now TPU as a substitute of forged urethane. It’s nonetheless three layers, together with a urethane cowl. In each respect, it meets the usual set by Professional V1.
Besides it’s not, and perhaps that comes right down to tour participant or lack thereof. AVX is totally different in that respect which could clarify why it received’t hit your pockets fairly as laborious.
With the discharge of the 2024 AVX, Titleist has lowered the retail worth to $49.99, $5 beneath that of the Professional V1 household and fewer than among the aggressive balls available on the market.

2024 Titleist AVX – Availability
The brand new Titleist AVX golf ball will probably be accessible in each White and Excessive Optic Yellow. Retail availability begins Jan. 24.
For extra info, go to Titleist.com.
Editor’s Word – the unique model of the article acknowledged that AVX has a forged urethane cowl and is produced at Ball Plant 3. The story has been up to date to mirror that the brand new AVX has a TPU cowl and is now being produced at Ball Plant 2.
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