There can be a brand new, recent model on the grid because the Stake F1 Workforce makes its debut initially of the 2024 season. Stake, the world’s main betting, leisure and way of life model, will develop into the workforce’s unique Title Associate for the 2024 and 2025 seasons, taking up the unique naming rights of the workforce and establishing a first-of-a-kind model presence in Method One.
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The unprecedented transfer continues the profitable partnership established in 2023 and can define new beginnings for the F1 Workforce, which is able to compete on this new id in 2024 and 2025. The partnership’s fan-centric focus will even be complemented by Stake’s takeover of the workforce’s social media handles as @stakef1team, reflecting the squad’s new branding.
Stake F1 Workforce will start a brand new, dynamic and thrilling period that breaks away from typical sports activities and leisure sponsorship ideas. It goals to redefine advertising activations excitingly, leaving no custom untouched and difficult the established order. On this progressive strategy, pleasure is the brand new foreign money for what guarantees to be one of the vital partaking groups on the grid. Stake F1 Workforce is crafted to maintain the followers entrance and centre– by bringing a recent perspective on the intersection of sports activities and leisure.
Based in 2017 by a bunch of know-how and betting trade entrepreneurs, Stake has established itself as a number one presence in sports activities and leisure ever since. Stake’s involvement in Formula One additional strengthens the model’s various roster of companions, together with Canadian celebrity Drake, Everton Soccer Membership, the UFC, and lots of extra.
In 2023, the model’s inaugural yr within the Method One ecosystem, Stake already made its mark through a sequence of distinctive activations centered on cross-collaboration with its different present model partnerships. Having efficiently reached a broad demographic that extends nicely past the normal Method One fan base in its debut yr, Stake is planning a sequence of high-profile experiences to happen in the course of the 2024 F1 calendar – beginning with the eagerly awaited launch of the brand new C44 in February.
Alessandro Alunni Bravi, Workforce Consultant:
Final season represented the beginning of Stake’s journey in Method One, and the model’s new position headlining Stake F1 Workforce represents the pure and thrilling subsequent step on this path. Stake efficiently tapped into Method One’s rising fan base to reinforce its neighborhood and launched a brand new viewers to the game, benefiting our workforce and everybody else in F1. We had the chance to take part in unbelievable activations with a few of Stake’s ambassadors, together with Argentine soccer legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 can be a brand new web page and the possibility to do extra, higher, and attain even farther: we’re trying ahead to an much more thrilling calendar of occasions on this new season.
Edward Craven, Co-Founding father of Stake:
We’re thrilled with the chance to carry an electrifying and brand-new id into our Method One workforce, kickstarting the F1 season with a daring workforce identify, Stake F1 Workforce. Fuelled by a deep ardour for velocity, innovation, and pushing boundaries, we’re ideally positioned to take the workforce to unprecedented heights from 2024 and past. The upcoming years can be thrilling, with some mind-blowing activations deliberate to redefine pleasure on and off the observe. So, brace yourselves and keep tuned because the Stake F1 Workforce accelerates in direction of an thrilling future!
Akhil Sarin, Chief Advertising and marketing Officer of Stake:
The previous season has been a testomony to the advertising and media worth that Stake has dropped at the F1 workforce, particularly throughout the digital panorama. The primary part of this partnership has succeeded in rising international model consciousness for all stakeholders. At Stake, we’re ready to take the workforce’s attain, fanbase and visibility to unprecedented ranges. Our technique will ship unforgettable experiences highlighting our unwavering dedication and dedication to innovation, leisure, and international connectivity.
