BMC Switzerland and Red Bull Racing join forces

Oracle Pink Bull Racing is happy to announce premium bike model BMC Switzerland is to hitch the cost as an Official Companion of the Group.

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The multi-year settlement deepens an present technical collaboration that stretches again to 2018 when BMC started working with Pink Bull Superior Applied sciences to discover areas the place Formula 1 experience might be utilized to high-performance competitors cycles.

For the reason that firm’s basis in 1994, BMC Switzerland’s bike merchandise have been ridden to a Tour de France win and quite a lot of World Championship victories.

Within the pursuit of enhanced efficiency, the corporate started working with the Pink Bull Superior Applied sciences engineering workforce, focusing initially on automobile science and aerodynamics earlier than progressing to structural design and optimization.

As an Official Group Companion of Oracle Pink Bull Racing, BMC is taking the following step in broadening its profitable relationship with the Group and can provide bikes for trackside use by the travelling race workforce, in addition to for employees on the Pink Bull Know-how Campus. The partnership may even prolong to incorporate joint activations that includes Max Verstappen, Sergio Perez and athletes from each manufacturers.

Christian Horner Oracle Pink Bull Racing Group Principal and CEO, mentioned:

This new settlement takes an already vastly profitable collaboration to a brand new stage. We’ve got been working carefully with BMC for nearly 4 years and the applying of Method 1 applied sciences to efficiency biking has yielded some spectacular outcomes. Now we’re constructing on that success to embody a brand new partnership that may enhance visibility, improve engagement and join followers of biking and motorsport in new and thrilling methods.

David Zurcher, CEO of BMC Switzerland, commented:

Partnering with excessive efficiency, a like-minded group corresponding to Oracle Pink Bull Racing is a transparent demonstration of our dedication to growing the quickest bikes on the earth. Taking what has been an ongoing and provoking high-tech collaboration between BMC and Pink Bull Racing to the following stage, permits us to raise our efficiency and engineering capabilities and in the end encourage each our followers and riders to ‘Create Pace’. We look ahead to the thrilling season forward.