NFL extends deal with betting data/integrity firm Genius Sports

The NFL on Thursday introduced a multiyear extension to its partnership with Genius Sports activities, a global agency that distributes the league’s official play-by-play knowledge to media and sports activities betting operators and a low-latency stay sport video feed that is used for stay in-game betting at sportsbooks.

The partnership between the NFL and Genius Sports activities, which was established in 2021, will probably be prolonged by means of the 2027-28 season, in keeping with the discharge. Monetary phrases of the extension weren’t disclosed.

The low-latency sport feed powers the NFL’s “Watch and Wager” platform, which is able to permit clients within the U.S. and Canada to view video games on collaborating sportsbook apps. Caesars Sportsbook first launched the “Watch and Wager” final season throughout choose NFL video games.

The official knowledge feed fuels in-game betting on the NFL, together with participant props, microbetting and same-game parlays and likewise is used throughout NFL broadcasts. Genius Sports activities says it powers “over 98%” of the legalized U.S. betting market.

“Since our partnership started in 2021, Genius Sports activities has been an integral a part of taking our official knowledge feeds to market and dealing with sportsbooks to develop new methods for followers to have interaction with the NFL,” Brent Lawton, NFL vice chairman of enterprise improvement and strategic investments, mentioned in a launch saying the extension. “We’re excited to increase our relationship with Genius and stay up for working with them to develop the following technology of NFL followers.”

The NFL additionally makes use of Genius Sports activities to assist monitor the betting motion on the league and determine abnormalities and impermissible bettors. 9 gamers have been suspended this yr for violating the league’s playing coverage. Six of the suspended gamers have been discovered to have wager on the NFL, in keeping with the league.

“In simply two years, the NFL and Genius Sports activities have set a brand new customary for data-driven fan engagement, and we stay up for powering immersive experiences for NFL followers, broadcasters, groups, sportsbooks, manufacturers and extra,” Mark Locke, CEO of Genius Sports activities, mentioned within the launch. “Additionally, Genius Sports activities will proceed to assist safeguard the integrity of all NFL video games, which is critically vital to the NFL, by persevering with to offer our 24/7 wager monitoring companies.”