The LIV Golf League has introduced its first official crew sponsor, with the Majesticks GC crew being backed by main crypto alternate firm OKX.
The sponsorship deal will see crew members Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield and Laurie Canter (who’s a short lived damage alternative for Sam Horsfield) sport the OKX brand on the crew kits. Via the partnership, the crew and OKX will work collectively to supply revolutionary engagement alternatives and fan experiences to a worldwide viewers on the league’s tournaments in US, Europe, the Center East and Asia.
OKX is not any stranger to investing within the sporting world, with the corporate already having long-term partnerships with the McLaren F1 Group and English Premier League champions Manchester Metropolis.
Haider Rafique, OKX’s Chief Advertising and marketing Officer, mentioned: “Golf captivates folks around the globe, nonetheless, its attain will be magnified if we dare to assume huge about fan engagement, inclusivity and really distinctive partnership activations that use Web3 to amaze and encourage. That is what we’re taking pictures for with Majesticks GC, a top-tier crew within the LIV Golf League that exemplifies our values and ambitions. We sit up for working with Majesticks on some very thrilling issues within the close to future which can showcase our strengths.”
Majesticks GC co-captain Ian Poulter mentioned: “Having been an OKX ambassador, I do know that the corporate brings ardour, technological experience and inventive pondering to every part it does. That’s why I’m so excited to welcome OKX as the primary official international sponsor for Majesticks GC. We each have ambitions not solely to win however to problem the established order. The partnership will lead to some superb experiences for followers to go behind-the-scenes with us as we pursue our mission to make a distinction each on and off the course.”
Majesticks GC Group Principal James Dunkley added: “We’re delighted to announce this groundbreaking partnership with OKX, which is essentially the most revolutionary model in Web3. We have now labored with OKX beforehand by its sponsorship of Ian Poulter, and we’re excited to leverage its creativity and Web3 know-how expertise to create some nice fan-focused activations.”
The Majesticks crew shall be sporting their new package for the primary time in competitors with their look at subsequent week’s LIV Golf occasion in Valderrama, after which on the Centurion Membership in Hertfordshire the next week for LIV Golf London, which takes place from July 7-9.