Aston Martin Aramco Cognizant Formulation One Crew (AMF1 Crew) is proud to announce that stichd will grow to be the group’s Official Merchandise Accomplice from 2024.
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The long-term settlement with stichd, a part of the PUMA Group, will see the corporate tackle unique rights to design, produce and distribute AMF1 Crew’s fanwear merchandise from the beginning of the 2024 FIA Formula One World Championship season.
Moreover, stichd will grow to be the Official E-commerce Accomplice of AMF1 Crew, gaining world distribution rights to promote AMF1 Crew branded attire and equipment throughout a number of on-line and offline channels, together with the Aston Martin web site and the Gas for Followers on-line retailer.
Headquartered in ‘s-Hertogenbosch, the Netherlands, stichd specialises in licensed fanwear and life-style attire.
AMF1 Crew will promote group duplicate attire and equipment, special-edition collections and fanwear at fan retail shops operated solely by stichd throughout each Formulation One race weekend from 2024.
Jefferson Slack, AMF1 Crew Managing Director, Business and Advertising, mentioned:
We actually really feel the fervour and depth of our followers. This yr, we’ve witnessed enormous development in our viewers – significantly because the group’s on-track performances have improved. A lot of what we do as a group is directed in the direction of shocking and delighting our fanbase. Partnering with stichd to make official fanwear accessible to everyone seems to be a incredible alternative, and we sit up for working carefully with them on subsequent yr’s first assortment.
Nina Nix, CEO of stichd, mentioned:
We’re past excited to hitch forces with AMF1 Crew. As F1 and Aston Martin proceed to develop their momentum, we’re able to translate this ardour into fashion-forward attire and equipment. And we actually sit up for doing this with the AMF1 group.
About stichd:
As a member of the PUMA Group, stichd is a licensee with its HQ situated in ‘s-Hertogenbosch, the Netherlands. As well as, stichd has a world presence with gross sales places of work all through Europe, the UK, Mexico, China and in Southeast Asia. The fanwear group is primarily located in London. The corporate’s warehousing and logistics are situated in Tilburg, Netherlands and through our service companions in Mexico, China and Malaysia.
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Using over 600 individuals, the corporate’s present model portfolio consists of PUMA, Tommy Hilfiger, Levi’s, Head, Calvin Klein, Scotch & Soda, BMW Life-style, Mercedes Formulation One group, Scuderia Ferrari, Oracle Crimson Bull Racing, BMW Motorsport, Porsche Motorsport, Ayrton Senna, Formulation 1, Formulation E and Manchester Metropolis Soccer Membership.
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