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BKFC President David Feldman admits that BKFC 41 fell in need of expectations financially, however believes he now is aware of why.
In April, Feldman took a giant danger in placing collectively BKFC 41, even refinancing his own home to help fund the event and draw within the large names on the prime of the cardboard: Mike Perry, Luke Rockhold, Eddie Alvarez, and Chad Mendes. For Feldman, the hope was that he may create the most important combat card in promotional historical past and use that as a launching pad for additional progress for his firm. By most accounts, he succeeded; nevertheless, now that every one the numbers are in, Feldman admits that it wasn’t all good.
“We anticipated to do extra pay-per-views than we did,” Feldman advised Unlocking the Cage. “We nonetheless did good. We did six-figures in pay-per-views, just a little north of six figures, which was very, superb for us. We projected to do nearly double that although, and really I simply acquired a report in immediately that claims they discovered 734,000 unlawful streams from that occasion.
“So I’m not even pissed off. That’s 734,000 people who watched this occasion, on prime of the people who purchased it. We had north of 1 million individuals in the USA watch this occasion reside. Unbelievable for us.”
Feldman just isn’t the one combat promoter to wrestle with web piracy. A few years in the past, piracy was considered one of UFC President Dana White’s greatest issues, with the UFC estimating it results in roughly $30 million lost per year. Like White, Feldman has some issues about how piracy may have an effect on the promotion transferring ahead, however in the interim, he’s extra prepared to have fun the positives, like the truth that so many individuals tuned in in any respect.
“Now we simply have to fret about how we’re going to fight that going ahead when we have to monetize it extra,” Feldman mentioned. “We didn’t need to monetize it for that occasion, we simply needed to get it on the market. We needed to have individuals watching it, we needed to have individuals speaking about it. Notion was every little thing for that occasion and we blew the doorways off every little thing. So to get that report immediately truly made me really feel actually good, as a result of I used to be questioning why we didn’t do as many buys as we projected, however now I do know why.”
Within the meantime, it’s full steam forward for Feldman and BKFC. Talking with MMA Combating in Might, Feldman revealed that he is already working on putting together another major event for September.
“We’re placing collectively a superfight right here in September, hopefully that’s going to be even greater than the one we simply did in Denver,” Feldman mentioned. “We wish to sustain the momentum. I don’t wish to be the promotion the place it’s like, ‘There’s solely been one promotion and I feel it’s BKFC that ever did something like this earlier than, however are they going to proceed or are they going to be that one-hit marvel?’ We gained’t be that one-hit marvel.
“We’re throwing every little thing we’ve at this factor and we predict we will have a hell of a run for BKFC within the subsequent three to 5 years.”
Hopefully, that run will contain just a few extra individuals paying for occasions.
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