X44 picks up Vida Carbon title sponsorship

X44 could have a title sponsor for the primary time INT the type of Vida Carbon, branding the crew X44 Vida Carbon Racing starting with the upcoming Excessive E spherical in Antofagasta on 24/25 September.

Vida Carbon is a Canadian funding agency specialising in carbon credit score, which is a allow for a given celebration to emit a certain quantity of carbon (a single carbon credit score is price a tonne of greenhouse fuel). The corporate at present oversees 4 carbon credit score tasks like offering excessive effectivity stoves in Ghana and India, REDD+ (“Lowering Emissions from Deforestation and forest Degradation”) conservation within the Amazon, and bettering rice farming irrigation in Telangana.

“All over the world, we’re all feeling the direct impacts of local weather change,” mentioned Vida Carbon government chairman Jamie Keech. “Conventional motorsports have lengthy been related to having a destructive impression on the surroundings, and although many collection are taking encouraging steps in direction of a extra sustainable future, Excessive E is exclusive in the best way it approaches this concern. Our partnership with X44 is proof that sustainable practices and a web zero future are potential. Vida Carbon and X44 are working in direction of that future.”

The crew first partnered with Vida Carbon on the Island X Prix in Sardinia in July, the place the corporate’s identify appeared on the windshield banner as a part of a redesigned livery. With Sébastien Loeb and Cristina Gutiérrez piloting the #44, X44 completed sixth and second within the doubleheader’s two classifications.

Whereas it’s to be anticipated {that a} enterprise eager on environmental enchancment would wish to make investments right into a collection like Excessive E, X44 proprietor Lewis Hamilton has additionally been a champion of such causes.

“We’re very happy to have Vida Carbon alongside us as we proceed our journey in Excessive E,” commented Loeb. “Though there’s nothing we love greater than a primary place podium, our crew is about a lot  extra than simply racing. X44 Vida Carbon Racing’s purpose is to encourage our followers to take small steps collectively to have a constructive impression on the planet, and a associate like Vida Carbon means we are able to just do that.”

The crew, who completed runner-up within the 2021 championship, is the third to select up new naming rights through the 2022 season after GMC Hummer EV Chip Ganassi Racing and NEOM McLaren XE.