Aston Martin Aramco Formulation One Staff has unveiled an thrilling new collaboration with Xerox, a world chief in workplace expertise and options, naming the corporate as an Official World Companion.
The partnership, set to begin in 2025, brings collectively two iconic manufacturers united by their shared dedication to hurry, precision, and innovation. This alignment of values kinds the inspiration of our partnership. Xerox, famend for its developments in digital and bodily office applied sciences, will leverage its experience to assist the staff’s efficiency on and off the monitor.
Driving Innovation Collectively
Based mostly on the cutting-edge AMR Know-how Campus in Silverstone, England, the Aston Martin Aramco Formulation One Staff depends on state-of-the-art services to develop and improve its race vehicles and operations. By way of this partnership, Xerox will present very important technological assist in a number of key areas:
Managed Print Companies: Xerox will ship mission-critical telemetry overlays, enabling the staff to investigate and examine driver efficiency throughout laps and facilitating real-time strategic choices.
Augmented Actuality (AR): Collectively, Xerox and Aston Martin Aramco will discover revolutionary purposes of AR for distant help at race tracks and throughout the staff’s superior wind tunnel facility.
Advertising and marketing Insights: Xerox’s data-driven options will empower the staff with actionable insights, serving to refine advertising methods and fan engagement.
First Have a look at the Las Vegas Grand Prix
Xerox branding will make its debut on the AMR24 race automobile through the Las Vegas Grand Prix, marking the start of a transformative partnership. This partnership, which aligns Xerox’s cutting-edge options with the high-performance calls for of Formulation One, is ready to result in thrilling modifications and improvements.
Management Insights
Jefferson Slack, Managing Director of Business at Aston Martin Aramco Formulation One Staff, expressed his enthusiasm for the collaboration:
“Xerox has lengthy been a pacesetter in innovation, and this partnership brings collectively two manufacturers that thrive on precision and effectivity. We’re excited to work with Xerox and leverage their experience to boost our staff’s digital operations. As we push the boundaries of efficiency, this partnership will drive us ahead.”
Deena LaMarque Piquion, Chief Progress and Disruption Officer at Xerox, highlighted the synergy between the 2 organizations:
“Simply because the Aston Martin Formulation One Staff relentlessly pursues peak efficiency on the monitor, Xerox empowers companies to speed up their digital transformation journey with cutting-edge options. Collectively, we’re shaping a brand new future—the place agility meets innovation, and companies obtain excellence on the pace of F1.”
About Xerox Holdings Company (NASDAQ: XRX)
For over a century, Xerox has redefined the office expertise. From its management in workplace and manufacturing print expertise to its enlargement into software program and digital providers, the corporate continues to allow companies to navigate the calls for of at present’s hybrid work setting. With its dedication to sustainability, range, and inclusion, Xerox is devoted to powering the workplaces of tomorrow.
