The Golden Age of Advertising - the 70s 新年の贈り物

Jim Heimann 他1名The Golden Age of Advertising - the 70s英語版広告の黄金時代 - 70年代カバー、小キズ・擦れ・ヤケあり。本体フチ部分もヤケあり。Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.#洋書 #広告洋書 #洋書広告 #アメリカ広告#アドバタイジング