10sBalls Asks: Is Tennis Killing Tennis?

That is the second in a collection…In all probability an extended collection…

We’ve heard from folks in locations close to and much encouraging us to point out why we’re right here.

Gene Scott this one’s for you! 

“The king of barter” and inventive advertising and marketing thoughts Gene Scott traded resort bookings and airline flights in  change for banners and promotions with the airways and lodges who would sponsor totally free for the gamers and media!

Perhaps that’s the best way to run an occasion.

Once more, we are saying tennis just isn’t getting killed by PICKLEBALL or PADEL TENNIS or POP TENNIS or PING PONG.

Perhaps it’s TENNIS killing itself? A event director isn’t essentially a fantastic promoter. Any advert company that doesn’t see the demographics in tennis has their head within the sand (or in our sport the, clay). 

Tennis has virtually no advertising and marketing and/or selling! It doesn’t assist when strong, established, at all times credentialed media freelancers and shops are actually provided qualifying matches totally free? Sure,  that was final week in that tough court docket occasion.   So a lot of our readers now know why we by no means talked about a hard-court event this previous week in America. 

We WRITERS/JOURNALIST by the best way get virtually nothing in change for grinding out tales 10-15 hours a day. Our meals allowance may be as little as $15 a day – at an costly venue.

Is tennis killing tennis?

Why would any occasion push for minimal media presence? Perhaps… that means they management the information that’s being put out…? For instance: SOLD OUT! (Wasn’t actually offered out).  As a result of how are you continue to promoting tickets –  should you’re offered out?   

The editor-in-chief of a tennis information web site which has been in existence since eternally and has lined the entire majors, because the media says: “With so many mainstream media shops, be they print or broadcast not even having anybody protecting tennis usually, tennis web sites, podcasts and dare I say some blogs assist to fill the gaps in protecting the game.”

Editors Notice • YES, there’s extra coming. However we have now to say the MAJOR occasions. That’s known as a slam at the moment (win all 4 in a calendar 12 months and there’s your Grand Slam ) are distinctive of their skills to try to make everybody within the media room really feel welcome in each means. They ship out beautiful welcome letters. They provide you loads of time to e book your reservations. They notice why the press is there and the good expense that the group despatched them prices . And , You’ll be able to at all times attraction.

TENNIS…Wake Up!